How Shelter balanced sensitivity with creativity in low-budget ad with high-stakes
In a season of dazzling holiday ads, the homelessness charity stands out with a poignant, real-life story. With over 150,000 children in temporary accommodation in England, Don’t Panic explains why the campaign is crucial.Amid the flood of Christmas ads vying for attention, each one aiming to sell you something, one spot stood out this year for its deeply compelling and heart-wrenching message.Addressing a crisis affecting countless people across the UK and beyond, Shelter, the housing and homelessness charity, used its annual festive donation drive to highlight the stark realities of temporary accommodation. The campaign, created in collaboration with ad agency Don’t Panic, delivers a powerful and unforgettable message. Read more here
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World News
United states of america
Wedbush Securities Expands Philadelphia Presence with McCall Connelly Group
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Australia
Higher energy bills push UK inflation to six-month high
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United kingdom
UK doing ‘everything we can’ to keep Britons safe in Ukraine as US shuts embassy
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United kingdom
UK doing ‘everything we can’ to keep Britons safe in Ukraine as US shuts embassy
The US closed its diplomatic mission in response to ‘specific information’ about a potential air attack.
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United kingdom
UK doing ‘everything we can’ to keep Britons safe in Ukraine as US shuts embassy
The US closed its diplomatic mission in response to ‘specific information’ about a potential air attack.
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India
Iraq launches its first national census in nearly four decades
(This story has not been edited by THE WEEK and is auto-generated from a PTI
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United kingdom
Trump Chooses McMahon for Education, Mehmet Oz for Medicare and Medicaid, Lutnick for Commerce
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India
7 persons injured as gas cylinder catches fire in Surat building
(This story has not been edited by THE WEEK and is auto-generated from a PTI
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Food
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